With more than 200,000 downloads in the first four days, Avatar has squashed all competition. In stores it sold millions of copies in just a few days, beating the previous records set by The Dark Knight in 2008. Last week’s store release of Avatar’s Blu-ray version has been a breakthrough for the format. Not only have sales skyrocketed, but also the number of unauthorized downloads on BitTorrent and other file-sharing networks. Now, fast forward three years and Blu-ray has become mainstream. At the time, the number of people who owned a Blu-ray player was still very low, and the 22GB download was mostly seen as a curiosity. In 2007 Ice Age 2 was the first Blu-ray film to appear on BitTorrent.
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